News & Blog

User Experience Best Practices

News & Blog

If you are in web development, then you know that things are constantly changing. In order to offer your clients the best, you need to stay ahead of the game by keeping up with web development trends as they come up.

Web Development trends you should know

The following are some of the latest trends that you should be knowing about if you are keeping up with user experiences best practices;

Progressive web applications

These made a debut back in 2015 and have become important as they compete with native mobile apps. Also known as PWAs, progressive web apps are websites that give users an experience that is similar to the one they get with native mobile apps.

Service workers ensure that they can work offline which give users a fabulous user experience. They can save website shorts on a home screen if they frequent a visit. With most of the information stored in the cache, the app loads right away. In the background, service workers run to ensure that the latest pages a user goes to are stored in the cache each time a device is online.

Being able to access this saved information even when offline is one of the most important advantages of PWAs. They are being used by a good number of leading websites and some, like Flipkart and the WashingtonPost have seen their conversions and time spent on their site increase significantly.

On iOS devices, PWAs have limited features because the platform service workers aren’t facilitated. However, two success stories have demonstrated that PWAS can work very well to up user engagement and conversions on various platforms.

Online Customer Support

Chatbots were all the rage in 2016. In the next year, it was all about chatbots and in 2018, there are thousands of them out. The trend is developing their quality.

A customer service chat function is already standard or websites. It is a conversational interface that has transformed customer interaction. It has given potential and existing customers the means to contact a business any time for immediate assistance.

The aim is to have bots that can automatically answer frequently asked questions, redirect clients to a page and help them with product choice and payment options. The goal is for this to be possible without 24/7 customer care service agents. This will optimize the service and save businesses the cost of agents.

Static websites

The first websites were all static ones. Then dynamic websites came and were loved for being more functional and easier to update even for those who were not tech savvy. However, it also complicated the development process as web developers needed to understand aspects like communication with the server and backend development.

While modern CMSs are the actual dynamic websites, the web is going back to its roots and static websites are becoming a trend. They are cheaper, faster and safer. Also, thankfully, the return comes with better static site generators that make it possible to combine the best of static websites and a CMS. Hexo, Gitbook and Gatsby, all written in JavaScript, are good examples and it is expected static websites will become a big trend going forward.

Single page website

A desire for simplicity is also bringing back single-page websites. They allow one to put all their website content in one long page that can be scrolled. Apart from removing clutter, these websites don’t have complicated navigation option, lots of text and multi-level menus.

However, such sites have limited use. For instance, they can’t be used for blogs and e-commerce websites. They are however a neat trick for other content which users would consume in an orderly manner. They are especially good for mobile use.

Push notifications for websites

It turned out that mobile apps notifications work very well for user re-engagement. The idea is now being widely used in web development. Users are notified of changes like new products, private message or new products and offers for e-commerce websites. This is done even after a user has closed the tab from which they were accessing a website.

Being able to engage users without so much effort is very beneficial. Push notifications also cost less than running a mobile app and they redirect a user to a website so they don’t have to search for it. They are also quick and they keep users apprised of new developments even if they are not actively looking for them.

Flash to HTML

The major weakness of Flash is that it is not compatible with mobile devices which means a significant loss of traffic. In 2017, the last call for a change from Flash to HTML was made, specifically HTML5 which reaches a wide audience. Apart from videos and games, it has become the universal format for every kind of digital content.

Motion UI
Users are generally tired of GIFs and flashing ads and leaning towards simple designs. However, sleek UI is gaining traction. The animation makes it possible to add style and make a website stand out. This can be done in different ways including hovers, page header transitions, modular scrolling, and background animations.

JavaScript- Angular 2 and Angular 4

JavaScript is the leading programming language for web applications with many related technologies such as Angular 2 existing and coming. First introduced in 2016, it was a complete departure from the Angular JavaScript framework. It comes with the advantages of better modularity and scalable app architecture to name just a few.

Angular 2 is faster, simpler and it takes the mobile-first approach which is very important in 2018 and beyond. It has a lot of ready solutions which cuts down on development time. Angular 4 came in March 2017 and it is quite similar to Angular 2. However, it is faster, more compact which reduces generated code to about 60 percent. It has no animation in the core. Rather, it has been out in a separate package which is great for those who don’t need animation. There are plans to release patch versions in future to improve on Angular 5.0.0.

PHP 7 .x – Lavarel 5.x

PHP is the most popular backend development project. It is a programming language that has further improved its positions after version 7 .x. was released. Lavarel 5.x, the latest update of the PHP framework is 2018 web development that was widely recognized. Major updates have been made since the July 2017 Lavarel 5.5 release with updates being made every month.

Stay ahead to get ahead

Today’s web users have high expectations. The only way to stay ahead and get ahead is to stay alert about coming web development trends, research and start implementing them before other web developers do.

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