Because Technology is Complicated Enough
This increase can be attributed to various factors surrounding business’ today.
54% of small and midsize businesses (SMBs) were using social media to promote their businesses as of September 2010, double the number using these sites in December 2009. And it’s working for them: 60% credit social media with positively impacting their businesses, 46% said their company’s brand awareness has increased and 36% have attracted new business as a result of their social media efforts. LinkedIn is the most popular site, with 73% of small businesses using it, followed by Facebook at 64%, and Twitter, used by 63% of respondents. *
Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 percent just a year earlier—a 43 percent increase. 40 percent of U.S. online time is spent on just three activities: social networking, playing games and emailing. **
A new study released by Morgan Stanley shows an exponential growth in smart-phones, web-enabled tablets, GPS systems, video games and wireless home appliances. It is believed that the mobile web usage will be even larger than desktop Internet by the year 2015. This is due to better data coverage and smaller and cheaper devices, enabling Internet usage at any point of daily life.