10 Ways to Increase Website Stickiness

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While users are on your website looking for a reason to engage, they are also speaking to a co-worker, watching TV, holding a conference call...you get the point. Internet users are notorious for multi-tasking. In addition, there are many other sites the user can utilize to find the same information as on your web pages. Increasingly, people are looking past a company or brand as a lone source of information. They are looking to competing websites, message boards, forums and each other.

So how do we compete and keep the users on our sites?

The best ways to capture a user's attention and keep them coming back are to strategize and plan your content architecture, leverage technology to assist in the effort, and incorporate the user's voice.

Here are 10 ways you can start improving your website's stickiness today:

Make Initial Site Interaction Seamless - Limit bottlenecks such as forced flash intros and slow load times
Make Initial Site Interaction Relevant - Make sure you have relevant landing pages based on your site's top referrers and search terms.
Make it Easy for Them to Find Their Way - A prominent search box is essential.
Serve Dependable, Fresh Content - Get your users addicted to what you offer and serve it to them in a consistent place on your site utilizing an advanced CMS system.
Produce Exclusive Content - Driving consumers to exclusive Web content is a great way to keep users coming back.
Reduce Ad Clutter - There are creative ways to reduce visual ad clutter on your site without hurting your bottom line.
Start a Conversation with your Users - Users need a place to voice their opinions about your content, services or products.
Leverage User Feedback - Listening to users' likes and dislikes helps keep your site optimized for your user.
Create and Optimize your Website's Support Section - This is typically one of the most ignored areas of a website and typically consists of an antiquated anchor-linked FAQ.
Leverage Innovative Technology - With the abundance of new technology available, creating sticky sites is easier than ever. Creative video content, mashups and site-based media players will keep your site sticky and fresh.

Source: Website Magazine

www.WebTeks.com

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Mashup:

A web application that combines data from more than one source into a single integrated tool; an example is the use of cartographic data from Google Maps to add location information to real-estate data, thereby creating a new and distinct web service that was not originally provided by either source.

Web Teks is the leading firm specializing in Mashups. Want to know more? Contact us online or call us today!

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