How do you communicate with your customers?

Studies show one of main reasons customers stop buying from a particular business is because of a lack of communication on the part of the business. Communication is key to building relationships and keeping customers satisfied. It is how you keep your prospects and customers constantly informed about new products and services.

Are you communicating properly with YOUR customers? Read More.

Buying cycles often take days, weeks, months and even years. So how often should you communicate with your prospects to keep their interest and capitalize on the commitment they have shown to your company? If clients and customers need to see advertising and marketing messages multiple times before they feel confident enough to act, then the answer is simple — as often as possible.

As such, sequential autoresponders should be considered a worthwhile investment for any serious online enterprise. Read More.

Historically, Local Area Network (LAN) technologies have out-paced Wide Area Network technologies in their abilities to deliver speed within a computing environment.  As web-enabled computing becomes more predominant throughout the IT environment, more and more speed is required to maintain the Customer Experience (CE) at generally acceptable levels. 

But how do you accomplish that without excessive bandwidth? Read More.

Achieving high positions in search engine results is the desire of any business with a website, but should it cost customer loyalty and disintegrating customer acquisition?

Your most loyal customers could be visually impaired. To them, a page that has been improperly optimized for search engine performance can be a menace to their ability to use your website. Read More.

The City of Chesapeake, Va., "The City that Cares", has been trying for 10 years to get the domain name chesapeake.com, but couldn't because someone else had beaten them to it. "I didn't really ever think we would get it," said city Public Communications Coordinator Lizz Gunnufsen of the more natural domain for its web site, now at cityofchesapeake.net, but she kept trying.

Finally, Aspen Technology, which owned the domain, got tired of the pestering and gave it to the city for free.

Once ownership was transferred, the city council sold the domain to Oklahoma-based natural gas producer Chesapeake Energy Corp. for $120,000. (Hampton Roads Virginian-Pilot)

Hey... this is our hometown. We couldn't pass this one up!

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